Recently, with the rise of global DIY handcraft culture, Chenille Stem, once a classic handcraft material, seen a consumer upgrade. High-end products with “environmentally friendly materials multi-functional shaping” as the core have seen a year-on-year increase in sales of more than 80% on cross-border e-commerce platforms in Europe, the United States, Japan, and South Korea, becoming a new growth point in the handcraft category

From market feedback, consumer demand for Chenille Stem has extended from basic handcraft scenarios to diverse fields such as cultural and creative design, home decoration, and parentchild education. For example, the “High-end Faux Fur Chenille Stem” launched by Shijiazhuang Chuncao Yumu Technology Co., Ltd. an environmental-friendly polyester fur and high-tensile zinc-plated iron wire composite process, with a 40% increase in fur density compared to the ordinary model It not only has passed the European EN 71 safety certification and REACH environmental testing but also supports 36 basic colors and gradient color customization, suitable for cultural and design such as “Twelve Flower Gods”, Christmas wreath making, and infant hand-eye coordination teaching aids, and received more than 5,000 orders in first month of listing in the European market.

“Now customers not only pay attention to the shaping ability of Chenille Stem but also to the safety and sustainability of the.” said the foreign trade person in charge of Chuncao Yumu. To adapt to different market needs, the brand also launched a “naked stem accessory pack combination shipping mode, paired with English modeling tutorial cards and biodegradable packaging, and achieved rapid volume growth in Southeast Asian wholesale channels and European and American e-commerce platforms.
It is worth noting that the “creative extensibility” of Chenille Stem is attracting more cross-industry cooperation. Recently, home brands have combined it with fabric wood materials to develop vintage soft furnishings; educational institutions use its easy-shaping characteristics to design fun courses such as shape recognition and color matching, further expanding the application boundaries of products

Industry insiders analyze that with the deep integration of the handcraft economy and cross-border trade, high-end Chenille Stem products that meet the criteria ofcompliance, creativity, and adaptability” are expected to continue leading the handcraft material track, bringing new growth space to foreign trade enterprises